This project investigates through the “lateral thinking process” the meanings of white. Self initiative project while studying at London College of Communication.
This self initiated project aims to investigate through the "lateral thinking process” the meanings of white.
The choice of proposing a word for this project came up from the everyday experience of using words without being totally aware of their use and meaning.
I didn’t want to provide any ultimate response of what white is. I had fun exploring it and creating a system of concepts that can be linked to it, providing a stimulation to others to think about different connections.
White is a colour, white is a noun, white is a place, white is... nothing!
Methodology:What drove me to begin this investigation about the word white was the curiosity to experiment with different media, such as typography, photography, graphic design, printing and letterpress, around a certain topic. I conducted the whole project independently using my own skills not just to generate the contents but also to produce the final outcome (layout, format, book binding and letterpress process).